INTHEWRITERSMIND is a creative consultancy specialising in visual storytelling, investigative journalism through an entertainment lens, artist development and digital marketing.
Daniella Ekundayo created INTHEWRITERSMIND in 2015 entirely from scratch, building the logo, website and entire brand identity all from a vision in her head. It all began out of a pure love of music and journalism, which led her to always discover musicians, producers, creatives, composers and dancers at their emerging, earliest and infant stages.
Over the years, INTHEWRITERSMIND grew from just written interviews to high-quality studio & video interviews, experimental dance videos and now to a consultancy helping brands and artists to translate their “why” into thoughtful content that resonates with global audiences.
This looks like filming and editing music videos for artists, regular meetings with musicians assisting with their development and strategy, photographing events, people and places and building social media marketing campaigns for founders and brands…etc.
Daniella has a strong academic history in journalism and music; she is an “ideas person”, and INTHEWRITERSMIND is a manifestation of the creative concepts in her mind. She has always been keen to turn the more traditional aspects of journalism on its head.
Initially, INTHEWRITERSMIND was a way for her to connect with like-minded individuals and spotlight their gifts. INTHEWRITERSMIND works with freelancers and contributors to achieve high-quality visual content, photography and meaningful strategies for brands and artists.
Daniella has written cover stories and several interviews for music publications like Wordplay Magazine. This includes GRAMMY-nominated rapper Rapsody, Lil Skies and London-born spoken word performer George The Poet to name a few. She has also worked for creative agencies and media organisations like the Thomson Reuters Foundation.
