INTHEWRITERSMIND is a multimedia brand committed to bringing visual storytelling, investigative journalism and underground music together. This multimedia brand was created by Daniella Ekundayo, a digital producer with a strong academic history in journalism.

Daniella is an “ideas person” and this brand is pretty much a manifestation of the creative concepts in her mind. She has always been keen to turn the more traditional aspects of journalism on its head. Initially, INTHEWRITERSMIND was a way for her to connect with like-minded individuals. But, it soon became an avenue for her to explore, celebrate and catalogue a deep passion for underground music. Along with an interest in investigative journalism explored through written content, short-form videos and documentaries. She now creates content for the brand working both independently and within small production teams.

When she is not adding to the catalogue of talent on the website, she works as a digital content producer. She also works as a freelance feature writer at Wordplay Magazine and has interviewed a number of people in the media and entertainment industry. This includes GRAMMY-nominated rapper Rapsody, Lil Skies and London-born spoken word performer George The Poet to name a few. She has also worked for creative agencies and media organisations like the Thomson Reuters Foundation.


For music selections, find INTHEWRITERSMIND on Vimeo, SoundCloud and Spotify.


For any other business, reach out to INTHEWRITERSMIND on social media or via email: inthewritersmind@hotmail.com


INTHEWRITERSMIND isn’t accepting anymore music review or interview requests for the time being. This is to prioritise and make way for new video content on the website, that is taking INTHEWRITERSMIND in a new direction.